If you’re looking to start a new business you might have the practical side all worked out – what you’re selling, your business plan… But you also need to consider that you’re also creating a new entity. It’s extremely important to remember that when you build a brand, you’re building a personality. In this talk, brand consultant and managing director of Polleni branding agency Rog How, looks at what you need to create a strong brand identity and then shows you how to do it...
6pm - Opening / Networking
6.30pm - First Talk Starts: Why is your brand a person?
7pm - Second Talk Starts: How do you create this person?
7.30pm - Questions
8pm - Talks Finish / Networking
9pm - Close
Please sign up through the Eventbrite link below to come along! Hope to see you there!
Rog studied at the University of Bristol and has worked in radio production for national and international stations in the UK and Australia. Rog has also worked in marketing and audio branding at the BBC alongside agencies such as Fallon and Red Bee. At the BBC Rog led the stakeholder management and radio production of projects such as the Royal Wedding, the Olympics and General Election.
Rog co-founded a critically-acclaimed E-Commerce business with his wife Cat How, before selling it to co-found the Pollen Place coworking studios and event space in 2016.
Rog co-founded Polleni in 2017 alongside Neil Quinn and Cat How. He is a branding mentor for incubator programs in Lisbon, and speaks regularly at events around Europe.